Lifestyle | Why It is Important To Have a Niche When It Comes To Blogging
I am a niche blogger. I am currently running two blogs, this one and a separate one called WigWeaves. I started this blog in 2008 focusing on beauty/fitness/fashion/lifestyle and my second blog was started in 2010 when I decided that I wanted to focus on Wigmaking as a business. I wanted to reach a certain consumer base…. namely those who suffered from permanent hair loss. So in order to do this, I had to create an environment that was informative and attractive to those seeking this information as well as decide what products and services that I wanted to offer. So basically I separated my two blogs because I wanted to market and promote my niche as a business.
A niche blog is a place that allows you to connect with your readers and those that share the same interest as you. It’s also a place to highlight your services, skills and to show off your work. In order to make money from a niche blog, you have to offer some sort of products, services or both. Some people feel that this is very hard to do but in all actuality, it’s very simple…..just do what you love and the money will flow.
If you feel stuck at which way to go, I believe in having consultations with professionals that are very knowledgeable in the areas of business blogging. Believe it or not, there are people that have made it their careers to counsel people in these areas. They are just waiting to help you “brand your blog”. These services can range from $500 – $2500 just depending on how much you want to spend. Most of these services offer full functioning websites/blogs, logos, banners, email setup, SEO and a host of other things that i’m probably not thinking of.
Below is my timeline of how far I’ve come in my niche blogging and how well it’s been working for me:
2010 I started my Wigmaking Blog and my YouTube Channel at the same time to highlight my Wigmaking skills. I proceeded to solicit clients from YouTube for my Wigmaking services. I was making lace wigs, closures and frontals for women all around world.
2013 I created a Design Patent for the Lace Wig Straps. One the Patent was approved, I went into production shortly afterwards. I ordered all of my supplies from vendors on Alibaba which were shipped from China and I proceeded to make enough straps to launch my store.
2014 I launched my online store and started selling my products on Shopify. I did everything that comes with this process such as buying a domain name, setting up my store, having a logo designed, ordering marketing materials, packaging supplies and promoting with Facebook Ads.
2015 I filed for my business license and incorporated myself as an LLC. I used Legalzoom and the entire process went very smoothly. The California state tax for an LLC is $800/yr due every April 15th so keep that in mind if you live in CA. You will also have to apply for a permit to do business in your city, this is separate from the state. I took my LLC paperwork to my local city hall and filled out all the necessary paperwork. The permit was about $150 and they give you a cute little business certificate to hang on your wall.
2016 I was diagnosed with ovarian cancer so I just took care of myself and my kicked cancer’s a@$#.
2017 I partnered with Mayvenn Hair and I am successfully marketing and selling hair online.
All in all, it’s never too late to pick a niche and start a niche blog. I hope this post gives you a little insight into my life and how well becoming a niche blogger has worked for me.
Outfit details… I’m wearing an olive green sheer overlay that I purchased at the Off Saks outlet a few years ago. I sometimes wear it with a pair of skinny jeans or over a sleeveless dress if i’m going out for the evening. My floral skirt is by D&G and was also purchased awile ago. I went through a stage where I just had to have floral skirts and now that it’s warm, don’t be surprised if you see quite a few coming up on the blog. My strappy sandals are by Manolo Blahnik…. and yes I do have them in a few more colors because they are extremely comfortable.